It’s hard to believe, but July is nearly over. We had some good days and some tough days, but, above all, we had satisfied customers.
It’s about time to turn the page, the water is changing around, and after these next few days of ENE wind should help bring some pretty water, and hopefully some fish, in to the Northeast. I’m looking forward to the next couple of months, we still have a few dates open if you’re ready for a Fishin’ Frenzy!
If you are looking to catch some quality fish, now is the time according to this pflueger president review. Big eyes and big yellowfin are in the area and they are HUNGRY! We had a total of 6 citation sized fish today, 4 bigeyes over 100 pounds and two yellowfin 83 and 71 pounds!
If you’re looking to get in on this action, give me a call 252-216-9034 and I’ll get you out on a trip. We just had a cancellation for Saturday June 29. 
#cannedtuna
I don’t always take the time to post a fishing report each day but here are a few pictures from this past week!
We had a great day with our crowd from Currituck today. I went looking for yellowfin but found a few bigeyes and mahi. 
https://www.fishinfrenzy.com/wp-content/uploads/2019/05/img_1473.trim_.mov
I grew up fishing with my dad and brother. When we were young my dad would take us to a stocked lake where the fish were very hungry and you paid for them by the pound. Nobody ever went home without a fish. It just didn’t happen.
As we grew, so did our appetites for more challenging fishing expeditions. We enjoyed lakes, rivers, streams and the deep sea. There were never any guarantees on those trips. We had to understand the fish we were after and then apply an appropriate strategy to have a chance to catch them.
We were always ready, willing and able to try new things, although we rarely had the money, but at least we had the right equipment borrowed and the right clothing that you can shop at Buy4Outdoors. New lures. New bait. Anything that would allow us to achieve the next level of “fish acquisition.”
Fishing for Business
And so it goes in business and marketing. New approaches are very enticing. Since it’s the marketer’s job to “catch” new business, it’s important to be assessing new methods and approaches.
There are plenty of new ideas to look at – new software for lead gen, activation, sell through and follow-up. In fact, it seems that the list of service providers is increasing exponentially.
However, before getting in water too deep with costly programs and commitments, make sure that the key fundamentals are covered.
Five fundamentals to make sure your fishing for business efforts are successful
1) Research
Learn as much as possible about the circumstances before you actually start fishing. It’s important to know what type of weather conditions you’ll face, the condition of the water, fish you are pursuing, local tendencies, etc. You don’t just jump in the car and head to the lake. Well, you might but the results will suffer.
Research is the important equalizer between what you think you know and what actually exists. How many times do we implement an initiative in the absence of research? I’d suggest the answer is “too many.” No matter how you define the right level of research for your situation, whether it is qualitative, quantitative or some of both, make sure not to miss this step.
With research, you can objectively determine what expectations might come from your efforts; an important step in fishing and in business.
2) The Right Technique
The “act” of fishing does take some practice. When I was a kid I had a 3-foot pole and a reel with a big push button on it to allow me to easily cast. My brother and I would go out in the backyard with a plastic weight and practice casting for what seemed like hours.
How does one master a marketing “technique?” To me, that means experience building skills in the key disciplines.
Building a campaign from the ground up and touching all the components
Understanding your campaign objectives and where they came from, your target market, the creative strategy and copy
Reviewing the results. There is no shortcut to learning
Becoming experienced requires that you actually experience things first hand. Becoming highly experienced means you have done something many, many times and your likelihood of positive results is greater because of it.
3) Location
Why is it that sometimes you’ll fish with the same bait in the same place on the same lake and one day you catch fish and the other you don’t? I’ve asked myself that many times while I pondered over sentiments like, “We had good luck here last year” or, “I’ve heard a report from the marina that they are biting over there.” You will also need to have a contact in case of an accident, try to keep safe the montagnamaritimelaw.com – offshore accident lawyer in your emergency contact.
It’s natural to assume that our previous experiences, or the experiences of others, will lead to the same future results. That is often not the case. We shouldn’t make decisions out of convenience, or to save time, or necessarily because others are doing something.
Imagine your customers or prospects. Have they always been consistent and regular with their shopping, eating or other behavior? Somewhere along the way, we chose to treat them as if they have become predictable.
Consumers and businesses are anything but predictable. However, we often make the mistake of thinking that they are. We stop asking questions and stop challenging ourselves. We rely on our long-held beliefs, assumptions, or best guesses to decide where to interact with them and that can waste precious time and money.
Instead, we need to keep asking the question, “Where are they right now and what solution can I provide to make their situation better?”
4) Patience
How many times have we quit fishing just before we got that big strike? We’ll never know! When fishing, you want to move methodically towards your goal. Hurrying doesn’t help unless you are in a tournament. You want to make certain that you haven’t missed any opportunities. That you have given all the fish in that area the chance to consider your bait. Sometimes it takes more than one look at it before they bite.
Often our impatience is our own worst enemy. We forget that opportunity generally presents itself when our consistency intersects with an unmet need. When randomness is injected into the marketing mix, consumers become confused with your brand and your promise.
Consistency and tenacity will save the day.
And the most important of all the fundamentals—
5) The Right “Bait”
Like many fishermen whom each year get caught up with buying the latest equipment, new equipment isn’t a guarantee of better results. You can have the best equipment, along with a perfectly planned trip and conditions. However, if you have the wrong bait you will still come up empty handed.
Think about the approaches you are using as it relates to the types of “bait” you are serving up in your marketing efforts. The digital communication revolution is 10+ years old now. At this stage, most everyone is using email and social media to push their offers and messaging out. And guess what, the effectiveness has decreased.
Those “fishing” with digital media today may have forgotten how effective some of the old standbys like direct mail really are. In fact, they are more relevant now than any time in the last 10 years. Plus, if you get your offer right, people will find it irresistible – just like that hungry fish!
A fishing boat captain once told me, “Sometimes there is so much bait in the water, the fish can’t see yours.” Don’t be afraid to set yourself apart from the others using a different medium and a strong offer.
We had a cancellation for Wed May 29 if anyone is ready to get offshore. Mahi fishing has been pretty consistent, and there have been some tuna bites as well. We were fortunate today, the sharks left us alone!
We found a few yellowfin, blackfin and mahi today!
Mahi and tuna, that’s what May brings to Oregon Inlet! It also brings plenty of fishermen to the Outer Banks each and every year to book our boats and support our families. We don’t always catch a box full, but we all work to show our groups a good day of fishing.
It looks like the tuna have shown up! We have a opening on Friday, last chance to book the Frenzy before July! Call OIFC 441-6301 to get in on the action!https://www.fishinfrenzy.com/wp-content/uploads/2019/04/img_1265.trim_.mov
With a marginal forecast today, we had a late start but still managed to find some fish. 9 nice yellowfin with an average weight of 51#! Good action with a good group we have dates available this week!
Sometimes all it takes is for the water to be in the right location and the fish show up! Yesterday was scrappy fishing after a three day blow, but the water moved across the Point today and there was plenty of action for the fleet. We have some dates available, book now to reserve your spot.